New item: Creating powerful radio

Creating powerful radio: Getting, keeping, and growing audiences
by Valerie Geller
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Look for call number PN1991.5 .G45 2007.

Contents: Creating powerful radio -- Finding and developing talent -- Generators and reactors -- Performance and formatics -- Morning shows -- From rock to talk -- Talk shows -- Integrating news and talk-- Interviews -- Show prep -- Producers -- Call screening -- High-ego talent -- News -- Traffic and weather together -- Newswriting -- News anchoring -- Multi-version news -- Integrating radio and TV news -- Public service announcements -- Avoiding burnout -- Airchecking -- Promotion -- Sales and commercials -- Lifestage demographics -- Research -- Final notes.